ΑΘΑΝΑΣΟΠΟΥΛΟΥ ΠΗΝΕΛΟΠΗ
ΑΝΑΠΛΗΡΩΤΡΙΑ ΚΑΘΗΓΗΤΡΙΑ
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
Ε-mail: athanapi (at) uop (dot) gr
Γραφείο: B5
Ώρες Γραφείου: Τρίτη 12-2 μμ.
Άλλες μέρες με ραντεβού κατόπιν συννενόησης μέσω email - (Συνίσταται επικονωνία με το διδάσκοντα στο athanapi@go.uop.gr)
Σύντομο Βιογραφικό Σημείωμα
Η Δρ. Πηνελόπη Αθανασοπούλου είναι Καθηγήτρια Μάρκετινγκ Υπηρεσιών στο Πανεπιστήμιο Πελοποννήσου, Τμήμα Οργάνωσης και Διαχείρισης Αθλητισμού. Επίσης, η Δρ Αθανασοπούλου έχει πτυχίο Οργάνωσης και Διοίκησης Επιχειρήσεων από το Οικονομικό Πανεπιστήμιο Αθηνών, Μάστερ στη Διοίκηση Επιχειρήσεων (ΜΒΑ) από το Manchester Business School, UK και είναι Διδάκτωρ Μάρκετινγκ του Πανεπιστημίου City (Cass Business School), UK. Πριν ακολουθήσει ακαδημαϊκή καριέρα έχει δουλέψει στον τραπεζικό τομέα και συγκεκριμένα στην ανάπτυξη νέων τραπεζικών υπηρεσιών. Έχει διδάξει διάφορα μαθήματα Μάρκετινγκ σε προπτυχιακό ή μεταπτυχιακό επίπεδο όπως: Εισαγωγή στο Μάρκετινγκ, Διοίκηση Μάρκετινγκ, Συμπεριφορά Καταναλωτή, Διεθνές Μάρκετινγκ, Μάρκετινγκ Υπηρεσιών, Αθλητικό Μάρκετινγκ, Ανάπτυξη Νέων Προϊόντων και Υπηρεσιών, Έρευνα Μάρκετινγκ, Ψηφιακό Μάρκετινγκ & Κοινωνικά Δίκτυα και Σχεδιάζοντας το ταξίδι και τις εμπειρίες του πελάτη.. Τα κύρια ερευνητικά της ενδιαφέροντα εστιάζονται στο μάρκετινγκ σχέσεων, τη διαχείριση μάρκας, την διοίκηση της πελατειακής εμπειρίας, την ανάπτυξη νέων υπηρεσιών και το ψηφιακό μάρκετινγκ. Έχει δημοσιεύσει άρθρα σε πρακτικά διεθνών συνεδρίων όπως European Marketing Academy Conference (EMAC), American Marketing Association (AMA) Conference, Global Marketing Conference και EuroΜed Academy of Business (ΕΜΑΒ) conference. Επίσης, το έργο της έχει δημοσιευτεί σε διάφορα έγκυρα επιστημονικά περιοδικά όπως European Journal of Marketing, International Journal of Bank Marketing, Journal of Service Theory and Practice, Journal of Business-to-Business Marketing, Journal of Brand Management, Journal of Business and Industrial Marketing, Journal of Retail and Consumer Services και Marketing Intelligence and Planning, Η Δρ. Πηνελόπη Αθανασοπούλου είναι εκλεγμένο μέλος του ΔΣ της Ελληνικής Ακαδημίας Μάρκετινγκ (EΛAM), και μέλος της Ευρωπαϊκής Ακαδημίας Μάρκετινγκ (EMAC).
Short CV
Dr. Pinelopi Athanasopoulou is a Professor of Services Marketing in the Sport Management Department of the University of Peloponnese, Greece. She holds a PhD in Marketing from Cass Business School, UK, an MBA from Manchester Business School, UK, and a BA in Business Administration from the Athens University of Economics and Business, Greece. Before joining academia, she has worked in the banking sector in the development of new banking services. She has taught a variety of courses during here academic career including Introduction to Marketing, Services Marketing, Marketing Management, Consumer Behavior, International Marketing, Sports Marketing, New product and service development, Marketing Research, Digital Marketing and Social Media and Customer Journey and Experience Management. Her main research interests include relationship marketing, branding, customer experience management, new service development and digital marketing. Her work is published in various prestigious journals including the European Journal of Marketing, International Journal of Bank Marketing, Journal of Service Theory and Practice, Journal of Business-to-Business Marketing, Journal of Brand Management, Journal of Business and Industrial Marketing, Journal of Retail and Consumer Services, and Marketing Intelligence and Planning. Also, her work is published in the proceedings of major conferences such as the European Marketing Academy Conference (EMAC), American Marketing Association (AMA) Conference, Global Marketing Conference êáé EuroÌed Academy of Business (ÅÌÁÂ) Conference. Dr Pinelopi Athanasopoulou is an elected member of the Board of Directors of the Greek Marketing Academy and a member of the European Marketing Academy.
Επιστημονικά Ενδιαφέροντα:
Κύρια ερευνητικά ενδιαφέροντα σε μάρκετινγκ σχέσεων, διαχείριση μάρκας, διοίκηση της πελατειακής εμπειρίας, ανάπτυξη νέων υπηρεσιών και ψηφιακό μάρκετινγκ. Εφαρμογές σε πολλούς κλάδους όπως τουρισμός, αθλητισμός, εκπαίδευση, τεχνολογικές και οικονομικές υπηρεσίες.
Science Interest: Μain research interests include relationship marketing, branding, customer experience management, new service development and digital marketing. Works in applications in various industries including tourism, sports, education, technological and economic services.