Dr. Pinelopi Athanasopoulou is a Professor of Services Marketing in the Sport Management Department of the University of Peloponnese, Greece. She holds a PhD in Marketing from Cass Business School, UK, an MBA from Manchester Business School, UK, and a BA in Business Administration from the Athens University of Economics and Business, Greece. Before joining academia, she has worked in the banking sector in the development of new banking services. She has taught a variety of courses during here academic career including Introduction to Marketing, Services Marketing, Marketing Management, Consumer Behavior, International Marketing, Sports Marketing, New product and service development, Marketing Research, Digital Marketing and Social Media and Customer Journey and Experience Management. Her main research interests include relationship marketing, branding, customer experience management, new service development and digital marketing. Her work is published in various prestigious journals including the European Journal of Marketing, International Journal of Bank Marketing, Journal of Service Theory and Practice, Journal of Business-to-Business Marketing, Journal of Brand Management, Journal of Business and Industrial Marketing, Journal of Retail and Consumer Services, and Marketing Intelligence and Planning. Also, her work is published in the proceedings of major conferences such as the European Marketing Academy Conference (EMAC), American Marketing Association (AMA) Conference, Global Marketing Conference and Euromed Academy of Business Conference.

1. 1. . Apostolos Giovanis, Pinelopi Athanasopoulou, Dimitris Kallivokas, Grigorios Gikas (2024), "The Effect of Company Resources and Environmental Conditions on Export Performance through Firms’ Export Market Orientation and Marketing Capabilities," WSEAS Transactions on Business and Economics, vol. 21, pp. 2653-2664, DOI:10.37394/23207.2024.21.217
2. Athanasopoulou, P., Giovanis, A.N., and Ioakimidis, M. (2023) How are guests satisfied? Exporing the asymmetric effects of hotel service attributes on customer satisfaction by analysing online reviews. Tourism: An interdisciplinary Journal, 71(1), pp. 8-28. DOI: https://doi.org/10.37741/t.71.1.1 (ABS List – 1, Impact score – 2.12, Scimago Journal Rank 2021 Q2 – 0.38, Scopus, Web of science).
3. Athanasopoulou, P., Giovanis, A.N., and Ioakimidis, M. (2021) The use of social media in the marketing strategy of service firms. Journal of Management Sciences, Vol. 5 (2), pp. 11- 25. (ABS List – 1). DOI: 10.20547/jms.2014.2108203
4. Athanasopoulou, P. & Loureiro, S.M.C (2021) Strategic use of social media as a marketing tool (editorial), Journal of Internet Marketing and Advertising, Vol. 15(4), pp. 349-351. (ABS List – 1).
5. Giovanis, A.N. & Athanasopoulou, P., Assimakopoulos, C., and Sarmaniotis, C. (2019) "Adoption of mobile banking services: A comparative analysis of four competing theoretical models", International Journal of Bank Marketing, Vol. 37 No. 5, pp. 1165-1189. https://doi.org/10.1108/IJBM-08-2018-0200. (ABS List – 1, Impact Factor 2018 - 2.196)
6. Giovanis, A.N. & Athanasopoulou, P. (2018) Consumer-brand relationships and brand loyalty in technology mediated services. Journal of Retail and Consumer Services, Vol 40(1), pp. 287-294.  (ABS List – 2).  https://doi.org/10.1016/j.jretconser.2017.03.003
7. Giovanis, A.N ., Athanasopoulou, P., and Tsoukatos, E. (2015). The role of service fairness in the service quality – relationship quality – customer loyalty chain: An empirical study. Journal of Service Theory and Practice, (former Managing Service Quality: an international journal)Vol. 25(6): 744-776. DOI 10.1108/JSTP-11-2013-0263

8. Athanasopoulou P. (2009) Relationship Quality: a critical literature review and research agenda. European Journal Of Marketing, Vol 43, No 5/6, pp: 583-610. DOI 10.1108/03090560910946945 (ABS List – 3)