Journal Articles (peer-reviewed)

1. Skandali, D. (2025). Metaverse Tourism: Opportunities, AI-Driven Marketing, and Ethical Challenges in Virtual Travel. Encyclopedia, 5(3), 135. https://doi.org/10.3390/encyclopedia5030135

2. Skandali D, Yfantidou I, Tsourvakas G. (2025). Neuromarketing and Health Marketing Synergies: A Protection Motivation Theory Approach to Breast Cancer Screening Advertising. Information, 16(9), 715. https://doi.org/10.3390/info16090715

3. Skandalis, K. S., and Skandali, D. (2025). Can FinTech close the VAT gap? An entrepreneurial, behavioral, and technological analysis of tourism SMEs. FinTech, 4(3), 38. https://doi.org/10.3390/fintech4030038

4. Skandali, D. (2025). Social media ethics: Balancing transparency, AI marketing, and misinformation. Encyclopedia, 5(3), 86. https://doi.org/10.3390/encyclopedia5030086

5. Yfantidou, I., Skandali, D., and Tsourvakas, G. (2025). Eye tracking data about six adverts that promote breast cancer screening [Data set]. Mendeley Data.

6. Skandali, D., and Raza, M. (2025). The emergence of artificial intelligence driven reservation services analyzed through push-pull-mooring theory and their potential to enhance tourism experiences. Journal of Global Hospitality and Tourism, 4(1), 10-28. https://www.doi.org/10.5038/2771-5957.4.1.1059

7. Skandali, D., and Tsourvakas, G. (2025). The underlying importance of value in Artificial Intelligent Travel Application Acceptance Model: Combining the Value-based Adoption Model and the Artificially Intelligent Device User Acceptance Theory. Tourism: An International Interdisciplinary Journal, 73 (2), 326-399. https:// doi.org/10.37742/t.73.2.11

8. Skandalis, K. S., and Skandali, D. (2025). Unlocking entrepreneurship in the FinTech era: The role of tax compliance in business performance. FinTech, 4(2), 12. https://doi.org/10.3390/fintech4020012

9. Skandali, D., and Yfantidou, I. (2025). Exploring the impact of cognitive dissonance on women’s intentions to pursue breast cancer screening in health marketing communications. Corporate Communications An International Journal. https://doi.org/10.1108/ccij-11-2024-0201

10. Yfantidou, I., and Skandali, D. (2025). Resonating messages: a mixed methods investigation of breast cancer screening advertisements. Corporate Communications An International Journal. https://doi.org/10.1108/ccij-09 2024-0172

11. Skandali, D., Magoutas, A., and Tsourvakas, G. (2024). Consumer behaviour analysis for AI services in the tourism industry. Malaysian Journal of Consumer and Family Economics, 32(1), 332–362. https://doi.org/10.60016/majcafe.v32.13

12. Skandali, D., Magoutas, A., and Tsourvakas, G. (2024). Consumer behaviour on AI applications for services: Measuring the impact of value-based adoption model on luxurious AI resorts’ applications. Review of Marketing Science, 22(1), 57–85. https://doi.org/10.1515/roms-2023-0099.

13. Magoutas, A. I., Chaideftou, M., Skandali, D., and Chountalas, P. T. (2024). Digital progression and economic growth: Analyzing the impact of ICT advancements on the GDP of European Union countries. Economies, 12(3), 63. https://doi.org/10.3390/economies12030063

14. Skandali, D., Magoutas, A., and Tsourvakas, G. (2023). Artificial Intelligent Applications in Enabled Banking Services: The Next Frontier of Customer Engagement in the Era of ChatGPT. Theoretical Economics Letters, 13(05), 1203-1223. doi: 10.4236/tel.2023.135066.