Dimitra Skandali, Ph.D.
Lecturer | Researcher in Marketing & Digital Transformation
Peer-Reviewed Journal Articles
Skandalis, K. S., & Skandali, D. (2025). Digital Transformation and Entrepreneurial Risk-Taking: Navigating Affordance and Apprehension in SME Intentions. Risks 13: 177. https://doi.org/ 10.3390/risks13090177
Skandali, D. (2025). Metaverse Tourism: Opportunities, AI-Driven Marketing, and Ethical Challenges in Virtual Travel. Encyclopedia, 5, 135. https://doi.org/10.3390/encyclopedia5030135
Skandali, D., Yfantidou, I., & Tsourvakas, G. (2025). Neuromarketing and Health Marketing Synergies: A Protection Motivation Theory Approach to Breast Cancer Screening Advertising. Information, 16(9), 715. https://doi.org/10.3390/info16090715
Skandalis, K. S., & Skandali, D. (2025). Can FinTech close the VAT gap? An entrepreneurial, behavioral, and technological analysis of tourism SMEs. FinTech, 4(3), 38. https://doi.org/10.3390/fintech4030038
Skandali, D. (2025). Social media ethics: Balancing transparency, AI marketing, and misinformation. Encyclopedia, 5(3), 86. https://doi.org/10.3390/encyclopedia5030086
Yfantidou, I., Skandali, D., & Tsourvakas, G. (2025). Eye tracking data about six adverts that promote breast cancer screening. Mendeley Data.
Skandali, D., & Raza, M. (2025). The emergence of artificial intelligence-driven reservation services. Journal of Global Hospitality and Tourism, 4(1), 10–28. https://doi.org/10.5038/2771-5957.4.1.1059
Skandali, D., & Tsourvakas, G. (2025). The underlying importance of value in AI travel application acceptance. Tourism, 73(2), 326–399. https://doi.org/10.37742/t.73.2.11
Skandalis, K. S., & Skandali, D. (2025). Unlocking entrepreneurship in the FinTech era: The role of tax compliance. FinTech, 4(2), 12. https://doi.org/10.3390/fintech4020012
Skandali, D., & Yfantidou, I. (2025). Cognitive dissonance and breast cancer screening intentions. Corporate Communications. https://doi.org/10.1108/ccij-11-2024-0201
Yfantidou, I., & Skandali, D. (2025). Resonating messages: A mixed-methods investigation. Corporate Communications. https://doi.org/10.1108/ccij-09-2024-0172
Skandali, D., Magoutas, A., & Tsourvakas, G. (2024). Consumer behavior analysis for AI services in tourism. Malaysian Journal of Consumer and Family Economics, 32(1), 332–362. https://doi.org/10.60016/majcafe.v32.13
Skandali, D., Magoutas, A., & Tsourvakas, G. (2024). AI apps in luxury resorts: A value-based model. Review of Marketing Science, 22(1), 57–85. https://doi.org/10.1515/roms-2023-0099
Magoutas, A. I., Chaideftou, M., Skandali, D., & Chountalas, P. T. (2024). ICT advancements and EU GDP. Economies, 12(3), 63. https://doi.org/10.3390/economies12030063
Skandali, D., Magoutas, A., & Tsourvakas, G. (2023). AI applications in banking: Customer engagement and ChatGPT. Theoretical Economics Letters, 13(5), 1203–1223. https://doi.org/10.4236/tel.2023.135066
Conference Papers
“Resilient maritime supply chains: The impact of ESG practices”, IAME 2025, Bergen
“ESG in Maritime Supply Chains”, MHCL 2024, Montenegro
“Sailor-Based Assessment of Marina Services”, IAME 2024, Valencia
“Breast Cancer Screening Ads: Persuasion Elements”, ICORIA 2024, Thessaloniki